Experience Overview

TELUS Health | User Research Lead

May 2022 to PRESENT | TORONTO, CA

• Led end-to-end user research across 4+ digital health products and 4 cross-functional teams, synthesizing insights from 200+ participants to drive design and business decisions.

• Directed rapid research studies, including usability testing, interviews, and multi-stream data analysis, improving task success and reducing development rework often by 20–25%

• Translated insights into strategic recommendations, influencing leadership and accelerating B2B and provider roadmap priorities. 

• Championed future-focused and agentic AI experiences, partnering with product, design, and  AI/ML teams to integrate and evaluate user trust, satisfaction, explainability, and mental models of AI-powered care experiences.

• Facilitated cross-functional workshops surfacing, synthesizing, and aligning teams on user needs, journey mapping, prioritization and problem statement framing.

• Designed research playbooks, frameworks, and operational processes to scale the research function; developed personas, archetypes, insight maps, and experience principles to validate current states and uncover new opportunities.

INVIVO - RED NUCLEUS | Director, User Experience

May 2018 - May 2022 | TORONTO, CA

• Led UX strategy, ideation, and end-to-end execution across multi-channel digital experiences in an agency environment

• Facilitated internal and client-facing workshops, discovery sessions, and design sprints; contributing to client pitches and project execution

• Managed and coached UX teams and integrated instructional designers, driving departmental roadmaps, estimations, and operational planning.

• Delivered functional specifications, prototypes, user flows, and storyboards, ensuring scalable and high-quality design outputs.

• Advocated for UX across the organization through presentations, lunch & learns, and company-wide communications.

• Managed complex medical and emerging technology projects including medical education platforms, immersive technology experiences, interactive conference installations, serious games, and advisory initiatives.

• Championed UX strategy in fast-paced agency setting with multi-stakeholder environments, legal compliance, omni-channel, and unique client  design & system requirements into actionable solutions.

PROJECTS: Workshops, discovery, activity creation and mapping sessions, medical education digital applications, platforms, interactive conference booth installations, immersive technology experiences, serious game design, pitch creation, and advisory boards

HIGHLIGHTS & COMPLEXITIES: Advocate UX research & strategy / introduce UX offering & process / reporting / facilitation and communication across internal & external teams / medical legal review and requirements / omni channel experiences / fast-paced agency setting / CRM integration / customized solutions / client design system integration

TERANET | Lead UX/UI Designer

Feb 2014 - May 2018 | TORONTO, CA

• Led end-to-end UX/UI design integration for large-scale platform modernization projects, processes and joint-government partnership collaborations

• Served as first full-time UX/UI designer, establishing design processes, frameworks, and collaborative partnerships to integrate user-centred design practices organization-wide.

• Conducted on-site usability testing, user recruitment, and facilitated qualitative and quantitative research, leveraging cross-departmental data and help centre analytics to inform design decisions.

• Oversaw team operations, budgets, timelines, and stakeholder engagement, ensuring alignment across internal departments and government partners.

• Delivered comprehensive UX/UI artifacts, including interaction and visual design, estimations, quality measures, and accessibility-compliant solutions (AODA, WCAG 2.0 Level AA).

• Developed inclusive, multi-language design plans incorporating business rules, legislation, and interoperability requirements while transforming processes from waterfall to agile methodologies.

PROJECTS: Manage and design UX/UI deliverables for both a new search based responsive application and modernization of primary legacy application for land registration andproperty searches. 

HIGHLIGHTS: First full time UX/UI designer in organization / interoperability requirements / multi-tier systems and development teams / joint ownership and consultation with government partnership / existing mental models / AODA, WCAG 2.0 Level AA / complex business rules / legislation incorporation / business requirement creation / multi-language / waterfall to agile processes transformation / design process creation and integration